Amazon enters AI race for corporate clients with launch of new platform, joining Google and Microsoft

Amazon has launched a new generative AI service called Bedrock through its cloud computing platform. The service will offer corporate clients tools to create artificial intelligence applications designed specifically for their business needs. The tools include two large language models called Titan Text and Titan Embeddings and models from startups, including AI21, Anthropic and Stability AI. Clients will be able to customize the Titan models to their data and needs, but the information they input will not train the Titan models. This means that all data remains secure from other customers and competitors. Pegasystems and Salesforce are among the companies looking to use Bedrock. Amazon focuses on corporate clients rather than consumers and largely avoids heavy investment in any AI startup. Amazon CEO Andy Jassy released a letter to shareholders expressing optimism after “one of the harder macroeconomic years in recent memory.”