US FDA Blocks Some Flavors of British American Tobacco's Key Vape Brand Vuse

October 16, 2023: The US Food and Drug Administration (FDA) announced today that it has blocked the sale of six flavors of British American Tobacco’s essential vape brand Vuse. The flavors include menthol, mint, mango, cucumber, glazed donuts, and vanilla.

The FDA cited health concerns for youth as the reason for the ban. The agency said that menthol-flavored vapes are top-rated among young people and may make it more likely for teens to start smoking cigarettes.

British American Tobacco said that it will challenge the FDA’s decision. The company said that it believes that its Vuse products are safe for adults and help smokers switch away from cigarettes.

What to Watch For

1. The outcome of British American Tobacco’s challenge to the FDA’s decision
2. The impact of the ban on Vuse sales
3. The FDA’s next steps on vaping regulation