Posts by americanceo

I have a confession. I really dislike the word vision. For me, it conjures up the image of a wizened gray-haired guru closing his eyes and espousing some words that sound important, but no one can really seem to grab practical meaning from. In graduate school, I nodded dutifully as professors touted the importance of having a clear vision. I underlined passages in books describing how to develop a vision statement and how it would transform an organization. I read prototypical mission and vision statements with a bit of cynicism, thinking they were largely fancy, contrived words put on paper and hung on a wall, because that was what you were supposed to do. These ornaments made it look like your organization had it together, but it seemed they didn’t really impact the people on the front lines, doing the work.